Acceptable Use Policy

This Acceptable Use Policy ("AUP") governs your use of the LeadTap™ software platform and related services (the "Services") provided by Hurd Holdings LLC dba LeadTap. This AUP is incorporated into the LeadTap Master Services Agreement by reference. By using the Services, you agree to comply with this AUP. Violations of this AUP may result in immediate suspension or termination of your account, without refund.

1. Scope & Application

This AUP applies to all individuals and entities who access or use the Services, including Customers, their Authorized Users, employees, contractors, and any others operating through Customer accounts. Capitalized terms not defined in this AUP have the meanings given in the Master Services Agreement.

You are responsible for all activity that occurs through your account, whether initiated by you, your employees, or any other person using your account. If you become aware of any violation by anyone using your account, you must promptly notify LeadTap and take corrective action.

2. Required Behaviors

2.1 Identify Your Business

Every message you send through the Services must identify your business by name. The first message in any conversation should make clear who is sending it and why.

2.2 Provide Opt-Out Information

Marketing and promotional messages must include opt-out instructions (typically "Reply STOP to opt out"). For ongoing message programs, opt-out instructions should appear at appropriate frequency in your messaging stream.

2.3 Honor Opt-Outs

You must honor every opt-out request, regardless of the channel through which it is communicated, within ten (10) business days, in accordance with the FCC's Opt-Out Rule effective April 11, 2025. Recognized opt-out keywords include STOP, UNSUBSCRIBE, CANCEL, END, QUIT, REVOKE, and OPT OUT, as well as substantively equivalent phrases. You must not send further marketing messages to an opted-out End User, even via a different phone number, unless and until they affirmatively opt back in.

2.4 Obtain Required Consents

You must obtain Prior Express Written Consent (PEWC) from each End User before sending marketing, promotional, or telemarketing messages. Informational messages responsive to End User-initiated communications generally require only Prior Express Consent (which is implicit when the End User contacts your business). You are responsible for documenting and retaining consent records for at least four (4) years (matching the TCPA statute of limitations).

2.5 Maintain Accurate Registration Information

The legal entity information you provide for A2P 10DLC brand and campaign registration (legal business name, EIN, business address, contact information) must be accurate, current, and match official records. You must promptly update LeadTap if any of this information changes.

2.6 Respect Quiet Hours

Send messages only during permitted hours under the TCPA (generally 8:00 a.m. to 9:00 p.m. local time of the recipient) and any stricter window required by applicable state law. Some states (such as Florida and Washington) impose tighter restrictions; you are responsible for compliance with the most restrictive applicable rule.

2.7 Scrub Against Suppression Lists

Before sending marketing solicitation messages, scrub recipient lists against:

• The National Do Not Call (DNC) Registry
• Applicable state DNC registries
• Your internal company-specific Do-Not-Call list
• The FCC's Reassigned Numbers Database (RND), where appropriate, to qualify for the safe-harbor protection

3. Prohibited Content (SHAFT & More)

The following content is strictly prohibited on the LeadTap platform. Sending any of the following content, even once, may result in immediate termination of your account, reporting to carriers and registries, and potential legal consequences. Major U.S. wireless carriers (AT&T, T-Mobile, Verizon) actively monitor for and suppress this content, and platform-wide brand-level penalties may be applied.

3.1 SHAFT Content

Industry standard "SHAFT" content is prohibited on the platform:

Note: Some "SHAFT" categories (alcohol, gambling) may be permissible with proper age verification and carrier-approved campaign types. If your business involves any SHAFT category, contact legal@leadtap.co before activating your account.

3.2 Other Prohibited Content

• Illegal goods, services, or activities under federal, state, or local law (including cannabis sales, even in legal states, due to federal classification and carrier rules)
• Phishing, fraud, scams, or deceptive content
• Pyramid schemes, multi-level marketing recruitment without disclosure, "get rich quick" schemes
• Content that infringes intellectual property rights of others
• Malware, viruses, or links to malicious sites
• Cryptocurrency, NFT, or digital-asset solicitation (carrier-restricted)
• Payday loans, debt consolidation, or high-cost short-term lending (carrier-restricted)
• Adult content of any kind
• Content that exploits, depicts, or endangers minors
• Content that violates the privacy or rights of third parties
• Content that defames, harasses, threatens, or stalks any person
• False or misleading claims about products, services, or business identity
• Content that mimics another business or impersonates a real person without authorization
• Content prohibited under CTIA Messaging Principles and Best Practices, current edition

4. Prohibited Conduct

4.1 Spam and Unsolicited Messaging

• Sending messages to recipients who have not provided required consent
• Sending messages to recipients on the National DNC Registry without exemption
• Buying, renting, or using purchased phone number lists for marketing
• "Snowshoeing" — distributing high message volumes across many low-volume numbers to evade filters
• Sending duplicate, near-duplicate, or repetitive messages designed to increase deliverability or evade carrier filters

4.2 Opt-Out Circumvention

• Attempting to override, disable, or circumvent the platform's automatic opt-out detection
• Continuing to message recipients after they have opted out, regardless of method (e.g., email opt-out, verbal request, social media message)
• Switching numbers to evade an opt-out request
• Re-adding opted-out recipients to lists without a new affirmative opt-in

4.3 Misrepresentation

• Providing false, misleading, or inaccurate information for A2P 10DLC registration
• Operating under a business name that differs from the legal entity registered for A2P
• Impersonating another business, brand, or individual
• Using a misleading sender ID or "from" name
• Sharing or "renting" your sub-account to other businesses for them to send their own messages (you are the registered sender — no resale or sharing of access)

4.4 Platform Abuse

• Reverse-engineering, decompiling, or attempting to extract source code from the Services
• Automating use of the Services in ways not authorized (e.g., scraping, mass account creation)
• Attempting to gain unauthorized access to other Customers' accounts or LeadTap systems
• Probing or testing the Services for vulnerabilities without prior written authorization
• Interfering with or disrupting the Services, infrastructure, or other Customers' use
• Reselling, sublicensing, or providing access to the Services to third parties (other than your own Authorized Users)
• Building a competing product using information learned from the Services

4.5 Use Against Vulnerable Populations

• Sending messages to telephone numbers known or reasonably believed to belong to minors
• Targeting elderly or cognitively impaired individuals with deceptive content
• Sending messages to emergency lines, hospital patient rooms, or other prohibited numbers under 47 U.S.C. § 227(b)(1)(A)

5. Carrier & CTIA Rules

The Services rely on connections to U.S. wireless carriers (AT&T, Verizon, T-Mobile, and others) and message-delivery infrastructure governed by carrier policies and the CTIA Messaging Principles and Best Practices. You agree:

• To comply with all applicable carrier policies and CTIA guidelines, current edition
• That LeadTap may take action (including suspension or termination) based on carrier or CTIA rule changes, even if not specifically reflected in this AUP
• That carriers reserve the right to filter, block, throttle, or report messages they deem to violate carrier policies, and that LeadTap is not responsible for such carrier-side actions
• That message deliverability is influenced by content quality, opt-in quality, opt-out rates, complaint rates, and other factors largely within your control — and that consistently low-quality messaging may result in carrier-level brand penalties affecting your ability to message recipients

6. AI & Automation Use

6.1 Customer Responsibility for AI-Generated Content

If you enable AI features (such as Conversation AI bots or AI-generated reply suggestions) within your account, you are responsible for the content of messages those features send on your behalf. You must:

• Review and approve AI-generated message templates before deploying them
• Monitor AI-generated outputs for accuracy and compliance with this AUP
• Configure AI features in a way that does not produce content prohibited by this AUP
• Provide End User-facing AI disclosure where required by applicable law (such as California's SB 243 effective January 1, 2026, and Illinois HB 3021)

6.2 No Use for High-Risk Decision-Making

You may not use the Services or any AI features to make automated decisions that produce legal or similarly significant effects on individuals (for example, decisions about credit, housing, employment, insurance, or healthcare). The Services are designed for customer engagement and lead capture, not for substantive decision-making about individuals.

6.3 Recommended AI Disclosure Language

When AI features are enabled, LeadTap recommends including disclosure language such as: "Replies may be automated. Reply HELP for help, STOP to opt out." This is not a substitute for your own legal review of disclosure requirements applicable to your business and jurisdiction.

7. Reporting Violations

7.1 By End Users

If you are an End User who has received a message you believe violates this AUP, you may report it by:

• Replying STOP to opt out (your phone number will be suppressed within ten business days)
• Emailing abuse@leadtap.co with the phone number you received the message from, the date/time, and (if possible) a screenshot
• Reporting carrier-level abuse by forwarding the message to 7726 (SPAM) on your wireless carrier

LeadTap takes End User reports seriously and will investigate. We may suspend Customer accounts pending investigation if circumstances warrant.

7.2 By Customers

If you become aware of any violation of this AUP by another LeadTap Customer (for example, a phishing attempt that uses a LeadTap-issued number), please report it to abuse@leadtap.co.

8. Enforcement

8.1 LeadTap's Discretion

LeadTap has sole discretion to determine whether conduct violates this AUP and what enforcement action is appropriate. Enforcement may include any of the following, without prior notice when circumstances warrant:

• Written warning and required corrective action
• Temporary suspension of messaging functionality
• Suspension of account access
• Termination of the LeadTap subscription
• Reporting to carriers, registry operators (such as The Campaign Registry), and regulatory authorities
• Cooperation with law enforcement investigations
• Pursuit of damages or legal remedies under the Master Services Agreement

8.2 No Refund

Suspension or termination of an account due to violation of this AUP does not entitle you to any refund of subscription fees, setup fees, or pass-through charges. You remain liable for any fees, fines, penalties, or damages incurred by LeadTap as a result of your violation, and you indemnify LeadTap as set forth in the Master Services Agreement.

8.3 Cure Periods (When Applicable)

For non-egregious first-time violations, LeadTap may at its discretion offer a cure period during which you may correct the violation and resume normal use. Cure periods are not guaranteed and are not available for serious violations (such as SHAFT content, fraud, or repeated TCPA violations).

9. Updates to This Policy

LeadTap may update this AUP from time to time to reflect changes in law, carrier rules, technology, or our policies. Material changes will be communicated by email or in-product notice with at least thirty (30) days' advance notice (except for changes required by law or carrier mandate, which may take effect immediately). Your continued use of the Services after the effective date of changes constitutes acceptance.

10. Contact

This Acceptable Use Policy was last updated on May 9, 2026 (Version 1.0). Capitalized terms not defined herein have the meanings given in the LeadTap Master Services Agreement. This AUP is provided for informational purposes and does not constitute legal advice.