They call, it rings out, and they dial the next roofer on the list. LeadTap texts every missed caller back in under a minute, in your name, while you're still up on a roof.
It's 7:40 in the morning. Water is coming through a bedroom ceiling. The homeowner calls the first roofer they find.
You're already up on a roof. It rings out. Voicemail.
They call the next crew, who comes out that afternoon. The repair is theirs, and so is the replacement quote when it comes.
After a storm, homeowners call down the list until someone picks up. They aren't comparing reviews yet. They're looking for the first roofer who responds.
Two findings that decide whether the roofing job is yours.
Lower odds of reaching a lead at 30 minutes than at 5.
Waiting until you're off the roof to call back isn't a delay. It's a different outcome.
Source: Oldroyd & Elkington, Lead Response Management Study, MIT Sloan with InsideSales.com (2007). Contact and qualification odds; the study did not measure close rates.
Leave for a competitor after more than one bad experience.
It isn't only new callers. Your repeat customers checking on a job are judging you by how fast you answer, too.
Source: Zendesk Benchmark data, CX Trends 2026.
At just 1 missed call a week, a roofing company is leaving an estimated $23,000+ a year on the table. LeadTap Starter is $97 a month. One recovered repair pays for more than 11 months of it.
Estimate: 1 missed call a week × 52 weeks × $1,150 (national average roof repair, Fixr, 2026) × a 40% assumed book rate (a LeadTap assumption, not a published figure), rounded down. Excludes full roof replacements and storm-season surges. Your actual numbers depend on your call volume, close rate and ticket mix, and we're happy to run this with your real figures instead of ours.
In your business name, apologizing for the miss and asking what they need. They're still holding the phone.
Water coming in right now versus a quote for next season, sorted and pushed to your phone so you know what can't wait.
Robocalls can't text back. Only confirmed humans land in your dashboard, so you can stop ignoring unknown numbers.
Every caller, conversation and quote in a searchable dashboard on your phone — who called, what broke, and where they are in your pipeline. A full CRM, included with every plan.
Built in the Twin Cities, for the trades. Month-to-month, cancel anytime.