They call, it rings out, and they order somewhere else. LeadTap texts every missed caller back in under a minute, in your name, while your hands are still full of stems.
It's February 13th. You're wrist-deep in roses.
The phone rings. Voicemail. That customer just ordered from 1-800-Flowers.
You lost $85 — and a potential wedding client who would have spent $2,000 on her event next year.
Flower orders are time-sensitive by nature. Someone calling a florist usually needs flowers soon, and they will order from whoever answers.
Two findings that decide whether the order is yours.
Lower odds of reaching a lead at 30 minutes than at 5.
Waiting until you're done with an arrangement to call back isn't a delay. It's a different outcome.
Source: Oldroyd & Elkington, Lead Response Management Study, MIT Sloan with InsideSales.com (2007). Contact and qualification odds; the study did not measure close rates.
Leave for a competitor after more than one bad experience.
It isn't only new callers. Your repeat customers checking on a delivery are judging you by how fast you answer, too.
Source: Zendesk Benchmark data, CX Trends 2026.
At just 3 missed calls a week, a flower shop is leaving an estimated $4,500+ a year on the table. LeadTap Starter is $97 a month. 2 recovered orders a month cover it.
Estimate: 3 missed calls a week × 52 weeks × $71 (average Mother's Day flower purchase, Society of American Florists, 2025) × a 45% assumed book rate (a LeadTap assumption, not a published figure), rounded down. Excludes weddings and events, which are worth far more than an everyday order. Your actual numbers depend on your call volume, close rate and ticket mix, and we're happy to run this with your real figures instead of ours.
In your business name, apologizing for the miss and asking what they need. They're still holding the phone.
A wedding or sympathy order versus a single bouquet, sorted and pushed to your phone so you know what can't wait.
Robocalls can't text back. Only confirmed humans land in your dashboard, so you can stop ignoring unknown numbers.
Every caller, conversation and quote in a searchable dashboard on your phone — who called, what broke, and where they are in your pipeline. A full CRM, included with every plan.
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