They call, it rings out, and they call the next bakery on the list. LeadTap texts every missed caller back in under a minute, in your name, while you're still decorating.
A newly engaged couple wants to book a cake tasting. They call the first bakery on their list.
You're mid-decoration and can't put the bag down. It rings out. Voicemail.
They book a tasting at the bakery that texted back. The wedding cake goes there, and so do the birthday cakes after it.
Couples plan the cake early and book tastings with more than one bakery. The ones who hear back first get the first tasting.
Two findings that decide whether the order is yours.
Lower odds of reaching a lead at 30 minutes than at 5.
Waiting until you're done decorating to call back isn't a delay. It's a different outcome.
Source: Oldroyd & Elkington, Lead Response Management Study, MIT Sloan with InsideSales.com (2007). Contact and qualification odds; the study did not measure close rates.
Leave for a competitor after more than one bad experience.
It isn't only new callers. Your repeat customers checking on an order are judging you by how fast you answer, too.
Source: Zendesk Benchmark data, CX Trends 2026.
At just 1 missed inquiry a week, a custom bakery is leaving an estimated $4,000+ a year on the table. LeadTap Starter is $97 a month. One recovered order pays for more than 5 months of it.
Estimate: 1 missed inquiry a week × 52 weeks × $540 (national average wedding cake, The Knot Real Weddings Study, 2026) × a 15% assumed book rate (a LeadTap assumption, not a published figure), rounded down. Excludes birthday and everyday custom orders. Your actual numbers depend on your call volume, close rate and ticket mix, and we're happy to run this with your real figures instead of ours.
In your business name, apologizing for the miss and asking what they need. They're still holding the phone.
Date, guest count, flavor and design get collected by text, so you can quote the cake without leaving the bench.
Robocalls can't text back. Only confirmed humans land in your dashboard, so you can stop ignoring unknown numbers.
Every caller, conversation and quote in a searchable dashboard on your phone — who called, what broke, and where they are in your pipeline. A full CRM, included with every plan.
Built in the Twin Cities, for local businesses. Month-to-month, cancel anytime.